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Author: Ngyun, Huyen Thi Dieu
Title: The effects of advertising effectiveness, sales promotion, online reviews and information completeness on purchase intention: A moderating role of loyalty program
Date: 2024
Abstract and PDF link: Link to library catalogue
Citation:
Ngyun, H. T. D. (2024).The effects of advertising effectiveness, sales promotion, online reviews and information completeness on purchase intention: A moderating role of loyalty program [Master’s thesis, Whitireia Community Polytechnic & Wellington Institute of Technology]. Whitireia and WelTec Theses Collection. https://whitireia.libguides.com/ManagementThesesCollection/SurnameMandN