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Author: Wellalage, Geethanjalee Sirisena
Title: The effect of social media marketing on the behaviour of consumers: A systematic review.
Date: 2024
Abstract and PDF link: Link to library catalogue
Citation:
Wellalage, G. S. (2024). The effect of social media marketing on the behaviour of consumers: A systematic review [Master’s thesis, Whitireia Community Polytechnic & Wellington Institute of Technology]. Whitireia and WelTec Theses Collection. https://whitireia.libguides.com/ManagementThesesCollection/SurnameWandX
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